• Write SQL code to clean and prepare data for reporting.
• Design bespoke data visualizations and UX, advising stakeholders on best practices.
• Maintain media data knowledge, advising on data sources and best practices.
• Collaborate with Data Engineers to model and ingest data, converting user requirements into data solutions.
• Build strong client relationships to drive data-driven decision-making.
• Oversee global delivery team workflows and multi-market reporting dashboards.
• Present complex analysis to senior client stakeholders.
• Resolve reporting issues and work with teams to find optimization opportunities.
• Research industry trends and competitors to uncover insights for growth.
• Deliver training to clients and internal teams.
• Manage and mentor direct reports, providing daily supervision and professional development.
• Proficiency in marketing analytics tools (Google Analytics 4, Adobe Analytics).
• Experience in the digital marketing industry, particularly in PPC, SEO, Display/Programmatic, and Social.
• Strong analytical and technical skills with a BI background.
• Familiarity with Data Visualisation and UX design principles.
• Strong data storytelling via PowerPoint.
• Experience in analyzing and presenting business insights to stakeholders.
• Expertise in data visualization tools like Tableau, Datorama, and PowerBI.
• Proficiency in SQL and relational databases.
